12/26/2023 0 Comments Vice media![]() Still, she told Deadline that, all things considered, she thinks advertising held up relatively well last year. Platforms are not just taking a larger slice of the pie, but almost the whole pie.” In a widely reported memo to employees in May, 2020, at the time of the layoffs of 155 employees, Dubuc in part blamed big tech media platforms, for sucking up digital ads, saying their “squeeze is becoming a choke hold. She said the company was profitable in the fourth quarter of 2020 after a year that was tough on media in general.Ĭovid exacerbated an already tough digital ad environment resulting in layoffs at Vice (and elsewhere in the industry). Vice also owns creative agency Virtue, which has been a reliable cash generator over the years via branded content deals with a range of advertisers.ĭubuc says she doesn’t think it’s generally appreciated how diversified Vice is, noting that advertising currently accounts for less than a third of total revenue. It drew headlines when a deal with HBO ended a few years ago, resulting in the disappearance of Vice News Tonight (which now airs on Vice TV, formerly Viceland), but currently has deals with Hulu and Showtime, the latter of which runs the Vice documentary series. Vice also operates Vice Studios and, says Dubuc, is “very much a player in the arms race for SVOD” content. The company differentiates itself from BuzzFeed and others in the digital sphere. Vice is based in a converted warehouse space in Williamsburg, Brooklyn. The year earlier, it bought a Brooklyn-based events production company. That same year, in its own bit of consolidation, it acquired female focused Refinery29. In 2019, Vice streamlined many of its digital brands, including Vice News and Motherboard, into. Carr later wrote a column praising the network’s commitment to hard news. Carr actually liked the doc but not Smith’s jabs at the NYT’s own coverage. “Just because you put on a fucking safari helmet and looked at some poop, doesn’t give you the right to insult what we do,” Carr snapped on video, referring to The Vice Guide to Liberia on CNN. In 2011, late NYT media writer David Carr famously got into it with Vice’s dynamic but outspoken co-founder and former CEO Shane Smith. ![]() ![]() Vice News has had its share of detractors. Vice’s 2017 Charlottesville: Race and Terror, an account of the white nationalists supporters occupying Charlottesville’s Emancipation Park to protest the removal of Confederate monuments, also won a Peabody. Vice just nabbed a Peabody Award, for Vice on Showtime: Losing Ground, which looks at a questionable legal mechanism by which African Americans have lost their property to developers, while it has continued to make a name with unusual reporting including from war zones like Gaza and the Central African Republic. Among the recent headlines: “AOC’s Sick Grandma Isn’t Off-Limits for MTG and Lauren Boebert” and “Haunting Photos of the Canadian Village That Burned Down After Record Heat.” In a recent interview with Deadline, Vice Media Group CEO Nancy Dubuc not surprisingly focused on the company’s strengths, including an ongoing push to diversify and an award-winning news division that remains true to its mission of a brand tackling topics that in some cases won’t be found anywhere else, or covering them with an unusual take.
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